The Craftsmen
Luxury Custom Residential
For: Marin / Napa / Hillsborough homeowners, architects, designers, custom-home builders.
Warm trade-pro brand. Confident, plainspoken, family-feel. Photo-led with terracotta + sage palette.
What's distinct:
- Full-bleed Bay Area project hero with clean photo-led overlay
- Service tiles with real project photography, not magazine spreads
- Real Bay Area case studies (Napa Town Center, Hillsborough Lymestone, Mill Valley) as project cards
- Four-pillar "Why Hire One Stop" with city-tagged customer reviews
- Real headshots of Ken, George, Matt, Nelly — not placeholders
- Inter Display + Inter typography — modern professional, not literary