One Stop Plastering Design Review · April 2026
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Three Directions

Pick the website that best fits the customer you want to attract.

Each option is a complete, fully-built website — not a mockup. They share the same business content, photography, and SEO foundation, but each is built for a different audience with substantially different layouts, navigation, hero treatments, page flows, and conversion patterns. Click into each one to experience it the way a real visitor would, then send the letter (A, B, or C) back and I’ll wire it as production.

Modern house exterior with stucco finish, large windows, stone archway, and balcony.
A Variation A

The Craftsmen

Luxury Custom Residential

For: Marin / Napa / Hillsborough homeowners, architects, designers, custom-home builders.

Warm trade-pro brand. Confident, plainspoken, family-feel. Photo-led with terracotta + sage palette.

What's distinct:

  • Full-bleed Bay Area project hero with clean photo-led overlay
  • Service tiles with real project photography, not magazine spreads
  • Real Bay Area case studies (Napa Town Center, Hillsborough Lymestone, Mill Valley) as project cards
  • Four-pillar "Why Hire One Stop" with city-tagged customer reviews
  • Real headshots of Ken, George, Matt, Nelly — not placeholders
  • Inter Display + Inter typography — modern professional, not literary
Open Variation A  →
Or jump to a specific page
Modern house exterior with stucco finish, large windows, stone archway, and balcony.
B Variation B

The Trade Partner

Commercial GCs & Project Managers

For: Commercial GCs (Trainor, Buestad, MRC, Fontana, Ethan Allen Construction), project managers, commercial property owners.

"Predictable. On-time. Every time." White + navy palette. Speaks PM language. Daytime professional, not dark-mode tech.

What's distinct:

  • Top utility bar with license / bonded / insured / EIFS-cert / response-SLA
  • Hero mosaic of recent commercial work + bullet credentials + bid-request CTA
  • "What you can expect" cards in PM language: sequencing, manpower depth, inspector-ready scope
  • Capabilities grid + sectors-served grid for fast self-qualification
  • Real GC partner testimonials surfaced specifically (Trainor, MRC, Buestad, Fontana, Ethan Allen)
  • Bid request form built for PMs: company, GC, project name, plans link, sq ft
Open Variation B  →
Or jump to a specific page
Modern house exterior with stucco finish, large windows, stone archway, and balcony.
C Variation C

Trusted Local

Conversion Landing — Homeowners

For: Homeowners researching contractors. The audience that types "stucco repair near me" into Google.

High-converting service landing page. Clean white + navy + gold. Friendly, clear, persuasive.

What's distinct:

  • Hero with embedded lead form above the fold
  • Sticky right-rail bid form persists down service pages
  • Mobile bottom bar: Call · Text · Free Quote
  • 4-step "How it works" process boxes
  • Recent reviews scrolling strip + 5.0★ rating across Google / Houzz / Yelp / BBB
  • Service pages = long landing pages with FAQ + 5+ CTAs each
Open Variation C  →
Or jump to a specific page
How to Review

Recommended walkthrough

  1. Open each variation's home page (the big “Open Variation X” buttons above).
  2. Browse at least these four pages in each: home, a service page, the portfolio, and the contact form.
  3. Pay attention to navigation, hero treatment, page rhythm, content density, and how often you see a CTA — these are the things that actually differ between the three.
  4. Pick the direction that fits the customer One Stop most wants to win — not necessarily the one that looks the most novel.
  5. Send the letter back. I’ll set it as the production default at / and run the page-by-page polish pass.